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August 14, 2020
SEO writing for Writers

SEO writing for Writers

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August 14, 2020
Visual hierarchy in your Brand

You might not think it, but visual hierarchy is an ESPECIALLY important part in a designed artwork. I have had a few clients tell me, when trying to design their own assets, that they “just know something is wrong” but they “can’t tell what it is”. Well, it is most likely the hierarchy of the […]

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August 14, 2020
#hashtags: why, when, and how to use them.

A "how-to" kit on #hashtags: why, when, and how to use them. Have you ever wondered why using these waffle-shaped symbols are important? Well, today we are going to tell you why and show you how to use them effectively. Hashtags are used to organize photos and videos. They function like search keywords. Let's elaborate: […]

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June 29, 2020
The difference between Branding and Brand Identity

The difference between Branding and Brand Identity Branding is a term that is often being used incorrectly. Many people (designers and non-designers alike) use this term “branding” when they’re really referring to “brand identity”. A simple way of defining each term is thinking of a product’s outer and inner values. Let’s use Coca Cola as […]

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June 29, 2020
How to engage your online audience?

How to engage your online audience? So, you have punchy captions, spot-on pics, and edgy hashtags but all of that is trivial unless your audience engages with your account. First things first - what do we mean by "engage"? We're talking about users liking, commenting, and sharing your content. An engagement rate of between 3% […]

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June 19, 2020
5 Tips when getting started with software localization

5 tips when getting started with software localization

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June 8, 2020
What is Search Engine Optimization?

What is this thing called SEO? Don’t you just hate it when marketing people start talking in abbreviations and you just sit there, nodding your head like you know exactly what they are saying. At the same time, you are creating a mental note of all the letters you should Google after the conversation. One […]

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June 1, 2020
5 Graphic Design Mistakes you are making!

Why having a [real] graphic designer is key. So, you’re in the business for a new logo, company re-brand or even want to get into the digital world because [let’s face it] it’s 2020 and there’s nothing like a pandemic to nudge your company in a new direction. Some companies opt for the good ol’ […]

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June 1, 2020
Should a business page use Emojis in their captions?

Emoji - to be or not to be? ? Today we say... TO BE! Instagram is an instant gratification platform that grabs the scroller's attention by means of a cool pic or video. It's colourful, instant and mostly fun! So why should the caption that contextualizes the image work any differently? Why should your Ads […]

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May 20, 2020
Digital Marketing - Agropedo

Digital Marketing and Client - Agropedo Agropedo is an independent agricultural consultation company. Their focus is the capturing of soil, biological and plant data. They provide farmers with scientific data to enhance precision farming practices. Agropedo from the Greek word "the scientific study of soil is called Pedology (soil study) pedon or "soil" and logos […]

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