May 12, 2020

What is Digital Marketing?

Digital marketing refers to the use of electronic media, such as the internet, mobile devices, social media, email, and other digital channels, to promote products, services, or brands. It allows businesses to reach and engage with customers where they spend much of their time: online. Digital marketing strategies may include tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, influencer marketing, and online advertising. The goal of digital marketing is to use these various tactics to reach and attract potential customers, convert them into leads, and ultimately drive sales and revenue for the business.

According to the very popular online marketing tool Hubspot, digital marketing is:

All marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

The process of digital marketing all starts with a marketing strategy.

In which you should ask yourself the following questions:

What are your business goals?

Who is your target audience?

What digital marketing tools are you going to use to reach your target audience and business goals?

Types of Digital Marketing Tools

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC) Advertising
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

Fun Things SA is in charge of driving brand awareness and lead generation through all the digital channels, both free and paid, that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising and the company's blog.

Let us help you turn likes into clients!

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